An introductory credit card rate is a temporary, lower credit card interest rate or credit card annual percentage rate (APR) offered by some credit card companies.  The introductory credit card rate is sometimes referred to as a teaser rate, used to attract customers to apply for a new credit card, or to switch bank credit card companies.  The introductory credit card interest rate usually applies for a temporary period of time, 6-12 months, before converting to a normal long-term fixed or variable rate interest rate.  This type of rate may apply only to credit card purchases, sometimes only to certain purchases or only to credit card balance transfers, or in some cases both.  The introductory rate may change abruptly if certain conditions are not met such as timely credit card payments.  Special restrictions will typically apply and vary from one credit card offer to another.  The credit card application and terms of agreement describe the credit card interest rate, the introductory interest rate and what conditions may apply for the introductory rate.

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