Loyalty programs are used by many credit card companies to maintain or draw in new credit card customers by giving the credit card account holder incentives to use specific credit card services.  Loyalty programs are generally categorized as separate from credit card reward programs since the usually are specific branded credit cards.  These credit cards are still often referred to as rewards credit cards, point’s cards, discount cards or member cards.  As an example, some airlines offer loyalty credit cards that grant their users discounts on their airline flights if they incur a specific dollar amount of credit card transactions, the discounts are good only on that airline.

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